Photo: Marisa, the fabulous vintage fashion curator, poses amongst her curated collection at Vintage Garage, a hidden gem located on Smith Street in Melbourne's trendy Fitzroy neighbourhood.
Nestled in the vibrant heart of Fitzroy at 323 Smith Street, Vintage Garage isn't just another retail establishment – it's a mesmerising explosion of vintage fashion and theatrical design that captivates visitors from the moment they cross the threshold. This unique concept store, Australia's first of its kind, has recently relocated to a more expansive, audacious space that perfectly embodies its creative spirit and boundless imagination.
Costume inspired by 'KABUKI' stage costume by Kansai Yamamoto for David Bowie, 1973
The absolute showstopper of this extraordinary venue is an spectacular David Bowie tribute that welcomes visitors with a meticulously crafted, custom-made outfit, dramatically displayed in an elegant curved glass showcase. The Bowie theme weaves throughout the space, with elaborately wallpapered changing rooms and a magnificent dance floor area dubbed Ziggy's, charmingly named after the owner's beloved dog.
The architectural space itself is nothing short of a masterpiece in retail design, boasting what's proudly claimed to be the Southern Hemisphere's largest disco ball – a dazzling testament to the store's commitment to theatrical grandeur. The interior has been transformed by stunning artwork from renowned Melbourne artist Chuck Mayfield, creating an immersive artistic experience. In a brilliant demonstration of versatility, the till area transforms into a glittering centrepiece, and the entire store can metamorphose into an atmospheric nightclub for private events, showcasing the space's remarkable adaptability.
The visionary owner, Marisa Gallagher, has curated an exceptional collection that extends far beyond conventional retail boundaries. The store offers an expertly curated selection of vintage rarities, encompassing everything from classic clothing and accessories to vinyl records, bespoke jewellery, and distinctive homewares. Their exclusive in-house collection pays sophisticated homage to 70s glamour, featuring contemporary interpretations of disco classics, all thoughtfully made to order.
For interior design aficionados, Vintage Garage stands as a compelling demonstration of how retail spaces can transcend traditional boundaries, creating an immersive environment that seamlessly blends boutique shopping, artistic installation, and entertainment venue. It's a masterclass in experiential retail design that emerged triumphantly after six months in lockdown, proving that creativity and innovation can flourish even in the most challenging circumstances.
The mezzanine floor houses Richie's Records, complete with a striking neon sign that adds another layer of visual drama to this multi-faceted space. Every corner of Vintage Garage has been thoughtfully designed to contribute to an unforgettable shopping experience, making it an essential destination for fashion enthusiasts, interior designers, and anyone seeking inspiration in Melbourne's creative landscape.